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INNOVATION
Develop long term profitable business
To ensure the sustainability of long-term business, innovation is indispensable.
R&D and marketing, team-up and piece together information about trends and market needs, building plan innovation plan for the long run.
Objectives:
-Understand what is innovation and when is needed
-Building an innovation plan
-Visualize how the Innovation process works
-Assign Roles and responsibilities
-Receive some Working tools for implementing the process within the organization
Brand Positioning: Service
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