PORTFOLIO STRATEGY

The portfolio strategy is the next stage of business strategy.

 

At this stage the category and brands roles are clearly defined through the consumers and market lens, the target consumers needs are identify and the portfolio architecture is outlined.

 

Objectives:

-Portfolio Strategy

-Needs and Category Segmentation

-Defining opportunities and needs for the whole portfolio on short, medium and long term (migration, rationalization, innovation etc.)

-Portfolio architecture

- Brands roles within the porfolio