Influencing
Your Shopper

Sometimes we forget that our shoppers and customers are, well, simply human. They shop in a messy, non linear way, making irrational decisions.

Understand your shopper heart and mind so that you can offer them guidance and relevance.

Scope

•Why are shoppers making irrational decisions

•How can we influence a messy decision tree

•How can we prime and nudge shoppers towards our brands

•How can we create an activation plan that will trigger growth

Trade Marketing

Brand Marketing

Sales people

Two days in person workshop

1 Facilitator: Stefan Teodorescu

Group size: 12 -15 people