Create Brand Plans with Fresh Ideas

Each year is a new journey, and it needs a fresh angle so that next level is unlocked. In this workshop, we will leverage existing brand positioning and creative platform to generate fresh new ideas for the brand to activate in its coming annual plan.

Scope

•Review existing activities – what works, what does not

•Identify fresh new areas within existing positioning & creative platform

•Develop a wide range of new ideas for brand activation

•Prioritize ideas and deep dive into most promising ones as part of brand plan

The audience

Brand Managers & Category Managers

Channel Managers

PR & Digital Communicators

Trade Marketing team

Format

Two days in person workshop

Facilitator: Andreea & Stefan Teodorescu

Group size: 15 people