“How to Create Purposeful Brands” is a highly interactive workshop that re-creates the experience of bringing a brand to life.
The workshop consists of a live case study in which participants are working in teams.
They are exposed to the most important theory elements, and then immediately put them into practice, creating a brand positioning and bringing it to life in consumer activation.
The workshop highlights the importance of consumer empathy, purposeful brand positioning and inspired creativity. It is practical, engaging and fun.
Scope
•What creates the DNA for a successful brand
•How to better understand your audience
•How to define brand purpose and benefits
•How to activate your brand with fresh consistency
The audience
Brand Managers & Category Managers
Channel Managers
PR & Digital Communicators
Format
Two days in person workshop
Facilitator: Stefan Teodorescu
Group size: 12-15 people
What are our clients saying?
Exercitii practice, subiecte de lucru inspirate si inspirationale. In acelasi timp structurat si cu informatii valoroase.
Mi-a placut foarte mult ca acest training are ecou in viata profesionala de zi cu zi. Te aduce mai aproape de consumator.
Mi-a placut foarte mult coerenta. Componentele trainingului s-au legat foarte natural si ne-au dat o imagine clara a felului in care putem construi
brand-uri