„Creative Briefs in Action” creates a much needed and insightflul bridge between the worlds of marketers and creative agencies.
The workshop provides an immersive experience through which we (re)learn the principles of writing and delivering a creative brief.
Participants work in teams, taking part in a business simulation where they have a dual role:
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Client – developing and delivering a creative brief based on a best-practice MARCOM format.
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Creative agency – responding to a brief that is often unclear and not sufficiently inspiring, under tight time constraints.
Participants directly experience the challenges faced by each partner involved in the creative process. They leave the workshop equipped with best practice tools and practices, as well as with the enthusiasm to put them into practice.
Challenges Addressed by This Training
Lack of know-how in writing a clear and concise creative brief.
Difficulty in defining a “single-minded” objective that targets perception and/or behavior change.
Uncertainty regarding timing, roles, and responsibilities within the briefing process.
Challenges in evaluating and providing clear, actionable feedback to the creative agency on the received proposals.
The audience
This training is designed for communication specialists, particularly Brand Managers and Junior Brand Managers, who are directly involved in writing communication briefs sent to partner creative agencies.
It is ideal for those who coordinate integrated brand promotion and activation campaigns, often involving multiple media formats (traditional or digital), sponsorships, events, promotions, and more.
Format
Two days in person workshop
2 Facilitatori: Stefan Teodorescu & Ramona Sima
Group size: 12-15 people
What our clients are saying?
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Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.
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Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.
Ramona Sima
Ramona is a communication and advertising specialist, certified as Transformational Coach.
Over 20 years experience as Client Service and Customer Management in agencies such as McCann Erikson, GMP Advertising and Papaya.
Marketing consultant for clients such as Envipco Romania (RVM producer)
Ștefan Teodorescu
Stefan is a marketing consultant & trainer.
Professor at IAA School Romania (International Advertising Association)
Over 20 years experience in marketing & Business Strategy
Former Regional Marketing Capability Manager at Asahi Europe & International.
What are our clients saying?
Very insightful training which focuses on real cases and gives applicable recommendations. It gives you a perspective on what you can improve in the client-agency relationship. Highly reccommend!
Very useful, understanding that the brief is a process not just a document. Also explained how the agency is working, receiving the brief. Also provided instruments for feedback, which helps a lot.
I liked the applicability and the fact that I got to walk in the shoes of the agency and experience the challenges they face when coming up with solutions to our briefs.